CAUTION: Your Silent Contacts Have Something to Tell You
October 5, 2017
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Marketers, let’s be realistic. … Read More
BLOG: THOUGHT, TIPS and tricks
Category: Targeting & Personalization
A Handy Framework for Creating Shareable Emails
August 4, 2017
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There’s millions of search results for “shareable email tips,” “shareable content framework,” and “anatomy of shareable content.” So…. why would I add to this pile of content? After reviewing 100+ results related to “shareable emails,” I couldn’t find what I … Read More
How Many Emails do You Delete Per Day?
April 21, 2017
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And how many of your marketing emails are deleted by your audience? Relevant, impactful email marketing drives results. The problem is we largely receive generic, untargeted or promotional emails. As marketers, we don’t usually start our day thinking, “What solution … Read More
Which Comes First: Buyer Personas or Buyer’s Journey Maps?
April 28, 2015
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As millions of kids prepare to search high and low for Easter eggs this weekend, I’m reminded of a recent “the chicken or the egg” discussion I had around buyer personas and journey maps. … Read More
Getting Started on Personalization? Better Know Your Buyer Personas.
November 27, 2014
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As a B2B marketer, you’ve already heard all about how personalization increases engagement and conversions. And it’s true – providing buyers with content relevant to their specific needs and buying stage can take your marketing efforts to a whole new … Read More